1.) Public speaking. Low adaptivity. Poor decision-making. At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. Instead there will be a NHS independent board who will oversee the GPs. (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. since 2003, Your NursingAnswers.net purchase is secure and we're rated Leadership skills. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. They inform how we decide what career paths to follow, what roles we should play, and the ways we perform in those roles. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. Understanding management strengths and weaknesses. Their problem-solving strengths allow them to think of new ideas and approaches to traditional problems. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. 13. The research also looked at what activities and communications might start to shift attitudes and therefore change behaviour. TNS drew on additional data to add information on each clusters demographic make-up, levels of food consumption and levels of obesity and overweight. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. A lack of resources for sexual health services have been blamed for the rates of infection. Three of the main health charities Cancer Research UK (CRUK), British Heart Foundation and Diabetes UK also collaborated on a campaign to support Change4Life in womens magazines. What do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. The Stages of Change Model is a well-established psychological model that outlines 6 stages of personal change: Pre-contemplation Contemplation Preparation Action Maintenance Termination The campaign was developed (and is being delivered) at great speed. This policy summary briefly maps out what is known about some of the different potential mechanisms that can be used to influence behaviour change to promote better health, including some. Drive website traffic: By posting links to your website, you can help increase online visits. Last financial year and next financial year? These included items like an activity book, information booklets, snakes and ladders game or a pedometer. Communication skills. Patients already have a choice on what hospital they want to go to but the choice is now extending to GPs. It will go the criticisms that the proposed changes have received and also the positive points that have been received. In years two and three, the campaign has expanded to address other at-risk groups. The most significant step in transforming from a weakness-focused mindset to a strength-based approach involves two things. This skill can help them develop relationships with their managers and other members of their teams. When preparing to discuss your weaknesses, choose one that gives you the chance to demonstrate growth and enthusiasm for learning. Info: 4302 words (17 pages) Nursing Essay The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. They can subtly understand if you are balanced. 1. Its purpose has been to inspire a social movement, through which government, the NHS, local authorities, businesses, charities, schools, families . Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. Ability to deliver projects to budget and schedule. The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. (Department of Health, 2010), The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Helps You Know Yourself Better. Will people change their behaviour after living in unhealthy lifestyles for so many years? Copyright 2003 - 2023 - NursingAnswers.net is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. (It's easy to take an online course and get better at a program.) Policy mechanisms to in uence health behavior vii Our history. . Andrew Lansley, Health Secretary. Highlight your self-awareness and the ability to accept criticism and help from others. (Laurence, 2008), However it has been stated that the ban on smoking in public has failed to increase the number of people quitting. In addition, families who joined Change4Life through How are the kids? engaged more frequently with other aspects of the programme, Spend more time on the Mobilising the network phase: On reflection, there was an under-estimation of the amount of time it would take to engage properly, Start the CRM programme sooner Many families waited months for their first CRM pack. An enormous amount of work was done by local authorities (LAs), primary care trusts (PCTs), strategic health authorities (SHAs), regional government offices and commercial and NGO partners to prepare for the public launch. In its first year, Change4Life focused on families, particularly those with children under 11. Less paid for by government, more backed by business. Professional weaknesses and strengths have many examples with diplomatic answers. For protection-there will be contraceptive choice, carrying condoms or access to condoms. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. Find . SWOT (Strength, Weakness, Opportunity, and Threat) analysis is a framework businesses use strategically to plan out the trajectory of their product, service, or commodity. If GPs do under perform they will be financially penalised as a proportion of their income. 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. Population health monitoring: Is a well-recognized function of public health. A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. Strengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. Each campaign has in its own way given information on the health risks and what can prevent them. Public speaking. Box 10.1 Strengths of Population Health Monitoring. Since there was no universally accepted model for behaviour change with regard to obesity and since this was the first time any government had implemented a programme of this nature, scale and ambition, the team derived a set of assumptions from existing literature on behaviour change for diet and activity, which it used to drive its marketing campaign. This equates to over one million mothers claiming to have made changes in response to the campaign, The number of mothers claiming their children do all 8 behaviours increased from 16 per cent at the baseline to 20 per cent by quarter 4, The proportion of families having adopted at least four of the behaviours has increased, suggesting the campaign has persuaded people with much less healthy lifestyles to make an effort to improve their health, Basket analysis found differences in the purchasing behaviour of 10,000 families who were most engaged with Change4Life relative to a control group. Interactive communication is the key requisite of a campaign on social media. Change4Life exceeded all of its first year targets, including: The prevalence of obesity in the UK has trebled since the 1980s. This stage would seek to inspire people to believe that change is possible and convince them that change is already happening. To meet this commitment, it is necessary not only to encourage individuals and families to desire, seek and make healthier choices but also to create an environment in which those choices become easier. Your business' presence will help you gain exposure to potential customers. Health Promotion through media campaigns can reach a large population in a relatively short period of time and therefore are efficient and effective. The proposed changes in the NHS will mean that the GPs will be getting 70 billion pounds annually. It focuses on the traits: openness, conscientiousness, extroversion,. Ability to deliver to customer commitments. The advantages of NGO Aid over Official Development Aid. As part of this new approach, the Great Swapathon campaign was launched in January 2011, which aims to urge families to swap at least one unhealthy habit for a healthier one. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. A small survey conducted by Food and Beverage News amongst 25-30 year old single working professional, seemed to support Shauns point of view. (Smokefree, 2007), The smoking ban has triggered the biggest fall in smoking ever seen in England. Whatever our achievement, it pivots around the team effort. The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. Consequently, you will lose the goodwill. I could reel off a whole host of examples from my professional career to back this up. Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. Proven in 7 studies. (BBC (a) 2010). 1. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . Overall with the campaigns it has been found that the campaigns have got their strengths but also have a lot of criticisms that they have top work on to improve which they have been doing to prove that they do work. The current Change4Life campaign also recommends the following Small Swaps: Choosing porridge and low sugar whole wheat cereals instead of sugary cereals Having skimmed milk instead of whole or semi skimmed milk Swapping full fat cheese for low fat cheese Eating low fat spreads instead of butter. Food and Beverage News decided to investigate these questions. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. It is quite possible that you may give them a hint of overconfidence or lack of confidence. The programme has produced targeted interventions and materials for pregnant women and parents of children under the age of two (under the Start4Life sister brand, which launched to the public in January 2010), for ethnic minority communities (a bespoke campaign launched in late 2009) and for middle-aged adults (a campaign targeting 45- to 65-year-olds launched in February 2010). (Minkler, 2009), Another criticism is that the personal health responsibility agenda is that the government will move the blame from themselves to the individual. Medicine and drugs. Other government departments took part by aligning their communications. E.g. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! Avoid coming off as arrogant or insecure in your answer - neither will leave a good impression. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. 4. In a survey published by the Food Standards Agency (FSA), Two-thirds of the British public say it is important that genetically modified ingredients are labelled on food. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. In January 2009, Change4Life was launched officially to the public with television and print advertising, an information line and a campaign website. Vaccination is an effective way to become immunised against diseases, however vaccination can be unpleasant and does not offer complete immunity. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. Journalist and Features Editor at fandbnews.com), Beverage, Brands, Campaign, Change4Life, Dan Einzig, Food, Government, labelling, Obesity, Packaging, Shaun Bowen, traffic light system, Effectiveness of Change4Lifes new Campaign added by newsroom on January 18, 2013View all posts by newsroom , You must be logged in to post a comment strength in children without causing adverse effects on growth or maturation [14]. Strengths & Weaknesses Debater Strengths. . In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. They use stories from media to support the campaign and fuel discussions. By taking a detailed look at 4 types of educational campaigns, it is possible to assess the strengths and limitations of each, as well as determining the psychological and social factors that might make a campaign more or less effective. For this reason, Change4Life agencies were tasked with creating an integrated communications package around the Snack Check and Sugar Swaps behaviours. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. Focus on strengths you have that are required for the job. Team player. It will then go through whether enough is being done to promote healthy lifestyles. 4.4/5 on reviews.co.uk. Change4Life provides educational and motivational messages to help people in the UK reduce their chances of developing common health conditions including type 2 diabetes, heart disease, stroke and cancer. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. Communication skills. A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling. (BBC, 2010), In November 2009 a national campaign called sex worth talking about was launched by the Department of Health who had the aim to help young people to become better informed about their sexual health, how to avoid unwanted pregnancies and access treatment for STIs. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. Smoking has been estimated to cause 114,000 deaths in a year in the UK, 30,000 of these due to cardiovascular disease. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. The conflict theory pinpoints the belief that these social classifications are parasitic: only benefiting one group while negatively . Mental strength - like embracing uncertainty, persisting through challenges, and bouncing back from setbacks. Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. This helps you make decisions that better reflect your true self and make you happy. Other criticisms are that the White Paper was a waste of time and a waste of money. In addition, three television commercials were made. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. Overall the portfolio went over what the campaigns promote, what they have achieved, their criticisms and what they are aiming for in the future. The new bill will set out a duty to maximise access to a wide range of services. Any opinions, findings, conclusions, or recommendations expressed in this essay are those of the author and do not necessarily reflect the views of NursingAnswers.net. However, it is what is needed as it could change behaviour. The budget of 70 million will not increase productivity but will lead to a less productive system instead just as the Labour Government experienced when they doubled the NHS budget. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. This will go through what might improve in the NHS due to changes and what will not improve. Even professionals who work independently can benefit from the ability to work well as part of a team. No plagiarism, guaranteed! 3. (Watts, 2009), There is not enough evidence to say that social marketing is effective than other methods of improving health, but it seems that the government which is pursuing Change4Life have abandoned pursuing the steps that need to be taken to tackle obesity and focusing on how best to advertise the campaign. While much of the research has been conducted with males only, resistance training has also HealtHy weigHt, HealtHy lives: a toolkit for developing local strategies Written by Dr Kerry Swanton Consultant editor: Professor alan maryon-Davis FFPH FRCP FFSEM Edited by Wordworks Produced by the national Heart forum in association with the faculty of Public Health, the Department of Health, the Department for Children, Schools and families and . The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . Change4Life brand has also been incorporated into Healthy Heroes programme that was developed in primary schools to encourage children to be more active. Make sure to include a range of strengths, including knowledge-based skills, transferable skills, soft skills and personal traits to demonstrate your versatility. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. The initial focus has been on childhood obesity, where the Governments target is to reduce the percentage of overweight and obese children to 2000 levels by 2020. In all the work they have encouraged colleagues to register as Local Supporters and to adopt the Change4Life brand in their activities. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. The following are examples of strengths at work: Hard skills. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! . (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. Second, add additional context and a specific example or story of how this trait has emerged in your professional life. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. Function of public health stated that it is not easy for the teenagers to get hold of and! 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